Hello everyone, welcome back.
Today I’d like to share with you the beginning of advertising for my website www.jonjamesbusiness.com.
I was reviewing videos on different forms of traffic. Of course, there are only two kinds of traffic: Free or Organic traffic and paid traffic. The number of different ways to get organic traffic were a bit overwhelming but I agreed that answering Quora questions and starting a blog, if nothing else seemed like a way to get my affiliate marketer persona established thereby providing value direct traffic to my website.
Since I had a certain budget, paid traffic also seemed to be quite alluring. However, I do remember from Dean Hollands initial training that as long as I don’t approach paid advertising with the mindset of “I’m paying for it, so it’s guaranteed to work,” I’ll be fine. As far as getting traffic I suppose it’s too easy to say: “Well I’ll pay for traffic for the first three months until the commissions start rolling in, then pay for traffic with the proceeds.” Better to make sure it’s really money I can afford to spend.
Since I am affiliate partner with internet profits my program included a great video about Facebook advertising by James Bertrand. This video was so easy to follow that I got started right away.
If you are not familiar with it there is a Facebook platform called Meta where you can make your own Facebook ad and run it daily. You can find the program at business.facebook.com, but you must have a Facebook business page to run it from.
In this case I designed a Facebook ad with an opt-in form. I decided for the picture to use the cover of my book Make Money Online – Avoiding the Pitfalls. I tell them: ‘Get this is you want THIS without the THAT.’ I then show a picture of the cover of my free eBook and tell you to get my free eBook by clicking the button. I know that this book will help them immensely.
The next ad form takes them to an opt-in form where they enter their name and email address. This will be added as a lead to my list of leads connected to my website. You can then link the leads added from your Facebook ad to your website lead list with programs like Make, or Zapier. Setting up the lead adding process was easy enough with Zapier, I didn’t find it anything to be afraid of technically.
The last ad form then lets you send a final message and a link button. I thank them and let them know that the eBook is on their way to their mailbox. The adding of a lead like this begins my email sequence and the first email is one that thanks them for their efforts then sends them to a page where they can access my eBook.
The link button on the final ad form is also up to you. It was recommended that you then link them to your blog or Facebook page or another value route. Since they are already visiting my webpage for the eBook, I decided to send them to someplace more useful.
In order to find the right interest keywords, I ran this ad multiple times with different keywords to find out which got the most hits. I couldn’t believe the success as there were multiple keywords that generated four leads.
I then rolled up all the working words into one ad and then, uh-oh, my ad pic got flagged for ‘get rich quick scheme’ reasons. I couldn’t believe, I even got an adrenaline rush (not a good one) like I had just done something bad. After relaxing for a moment, I checked it out and it just said to change the picture. I tried not to take it personally, but I couldn’t believe that multiple iterations of the ad had gone from processing to running without incident only to have this final one get stopped. I was hoping to run this ad as is for a while since it was already working out.
Oh well, I thought and then proceed to work on a new one. I went ahead and submitted this one in the afternoon, came back the next afternoon excited to see it adding more leads when I was devastated: my account was now on hold.
My account on hold? This was just as disturbing as the night before and made those fear of failure feelings well up. I answered a survey about how they did in relation to the response and let them know that the little information they had provided was not good. Suddenly I couldn’t access my account, or the meta platform had kind of frozen. I decided to give it up for the night and try again tomorrow. I can tell you that it’s not easy to run into these kinds of issues at the beginning and it made me feel anxious like I wasn’t going to be able to advertise on Facebook anymore (the dreaded Facebook jail).
The next day I decided to go ahead and assess the damage. After Meta froze it looked like my account reset, I no longer had a list of two failures with one failed challenge to an ad. When I dug further to see my account status, I saw that Meta just needed to verify my identity. “Thanks goodness maybe I wasn’t banned Afterall!” I thought. I felt so much better. Verifying my identity took less than an hour after submission, a piece of cake. Maybe Meta was just worried I was a bot or something and that’s where the trouble started.
I got my new ad running and it’s off to a great start. Until next time in the future when I get my ad critiqued by pros.
CONCLUSION
Facebook ads are easy to set up and help you make a professional looking ad in no time. It reaches your desired interested groups, and you can choose on how much a day you want to spend. Make sure your ad is original and you don’t cross any lines when it comes to rules, or you might get blocked. My ad was only running for three days, and I got eighteen leads! For now, I have nothing to report in the way of the pitfalls of Facebook ads.
Sincerely,
Jon James Affiliate Successes 