Hello again, today I’m going to give a brief review of Dean Hollands The Iceberg Effect – The Untold Secret of Affiliate Marketing Success.
I listened to The Iceberg Effect while driving. It was narrated by Dean himself and for this reason I felt like I started to get a connection to him personally.
In the beginning of the book Dean gives a bit of a story about his life. About how as a kid he grew up with a fascination for the finer things in life and how he wanted to grow up and be rich. About how he dropped out of high school at 16 and became a cook.
He was in the food industry until the time he started his first business. One day the lights came on inside as he realized he had all the contacts for wholesale and could start his own business.
I appreciated this look into his life, and it was even more real coming from the author himself in the audiobook. His next story was about a foray into the world of Internet Business. I related to this because I too had my own short lived internet business back in 2000. It went better for me and my partner however since, unlike Dean, we had our first sale in thirty days.
Dean continued to try to do business on the Internet but only ended up 40,000 pounds in debt without even having made his first sale.
Just as things were looking bleak, he had the fortune of replying to an email in time and being one of ten that would be getting a chance to hang out with Alex Jefferies, a successful internet entrepreneur. Dean was honest with Alex about his experience and nine months after joining Alex’s coaching program, he left his daytime job to become a full-time internet marketer.
I was glad to hear this upswing in the story because after all that failure and debt it seemed like Dean could use some relief. Things were looking up.
The book then starts to go into some of the mental aspects and planning in success. He will give some tips about how to get the mind in order, in order to be successful. I think these parts were very useful since it’s really about a winning mindset that gets you to the goal. There was an exercise about finding your why that I enjoyed and had never heard of before. All this pregame was useful stuff.
Then it gets into some of the technical details of affiliate marketing success and continues to explain the perfect path to seven figures.
First, Dean talks about the four core areas of focus. This was the nice way he organized the important areas to focus on if you are going to make big bucks in the affiliate marketing business. This explanation helps you set up and understand the game plan of capture pages. By referring to it over and over in its easy and concise explanation I think it will help you navigate difficulties.
Dean then explains the coming death of traditional affiliate marketing and goes on to explain the specific failures of this traditional model. I enjoyed this explanation and I also think it will be useful moving forward in affiliate marketing for anyone else reading or listening so they too can avoid the pitfalls.
To compensate for the changes that lead to the demise of the traditional model of affiliate marketing Dean developed the perfect path to seven figures.
I was all ears for this explanation as I too would love to join the ranks of the seven figure earners. I found the plan laid out clearly and concisely, easy to understand.
He explains that there are three distinct phases. Each phase is possible of mastery by any individual, but I appreciate the description of exactly where you should be financially before taking on each step. The phases are built up separately through time. If you want to get on the path, you should get a copy of the book.
Dean explains that unlike a normal job affiliate marketing can also provide you with MULTIPLE STREAMS OF INCOME.
He then tells an interesting story about how he began to work with Russel Brunson and how it led to the creation of the Ultimate Sales Funnel. The ultimate sales funnel is built on our prior knowledge of affiliate marketing and the four core areas of focus. This is the funnel you will be using on the path to seven figures.
CONCLUSION
The Iceberg Effect was short and concise. I really enjoyed learning about Dean’s past and prior failures. Learning that at the last moment he turned his life around was also exciting. It makes it seem like it could happen to anyone.
You are going to want to get a free copy of the book. The planning exercises will get you organized and ready to approach your dreams. The technical details will help you better understand the process and plan you are going to be on in affiliate marketing.
The book is a breezy fun read by someone who has had a meteoric rise to the top. Someone we can model and use as a reference if we want to do the same thing. Until next time…
Sincerely,
Jon James Affiliate Successes 